Demi Moore dives into the swimwear business

The Ghost star is taking her love of bathing suits away from the big-screen and into the retail shelves with a new investment in American swimwear label, Andiedemi-moore-style Swim.

The former wife of Bruce Willis has inked a $2.5 million deal that sees her become a strategic investor for the direct-to-consumer brand. Andie Swim’s classic one-piece swimsuits are made by women for women, based on the idea of a suit that they are easy to wear, buy and fit perfectly. The company was founded in 2016 by former event planner Melanie Travis.

"I was drawn to Andie’s approach, which puts women at the forefront. Shopping for a swimsuit can be stressful and time-consuming for so many women," Moore told.

"But Andie makes finding the perfect swimsuit an incredibly simple, easy and comfortable experience." It’s a match made in heaven for Moore who has long made itsy bitsy bikinis and sleek one-pieces a key part of her off-duty wardrobe.

Aged 55, Moore is in stupendous shape and often slips into a swimsuit to share a photo opp with her daughters Rumer, Scout and Tallulah. But being content with her body hasn’t always been easy for the actress, having revealed that she has suffered from low-self-esteem and poor body image issues.

"I have had a love-hate relationship with my body. When I’m at the greatest odds with my body, it’s usually because I feel my body’s betraying me," Moore revealed.

"Whether that’s been in the past, struggling with my weight and feeling that I couldn’t eat what I wanted to eat, or that I couldn’t get my body to do what I wanted it to do."

More made a comeback to the big-screen last year alongside Zoe Kravitz and Scarlett Johannsson in the all-female comedy Rough Night.

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